Web sales leap ahead by 28% in 2015 for Deckers Outdoors

June 1, 2015 03:10 PM

Fiscal 2015 was a good year for footwear manufacturer and retailer Deckers Outdoors Inc. Web, retail and total sales all increased by double digits and net income rose by 13.9%.

“We ended fiscal 2015 with solid momentum highlighted by approximately 16% revenue growth in the fourth quarter despite unfavorable foreign exchange rate headwinds,” says Angel Martinez, chairman and CEO.

For the fourth quarter ended March 31, Deckers, No. 146 in the Internet Retailer 2015 Top 500 Guide, reported:

  • Global e-commerce sales increased 27.5% to $49.2 million from $38.6 million in Q4 2014. The increase was driven primarily by an increase in global Ugg brand sales.
  • Total sales increased 15.6% to a record $340.6 million from $294.7 million.
  • Total retail sales increased 14.2% to $135.5 million compared to $118.7 million for the same period last year.
  • Comparable sales, which include worldwide store and e-commerce sales, increased 4.7% over the same period last year.
  • Retail store sales increased 7.7% to $86.3 million from $80.1 million.
  • Ugg brand net sales increased 9.7% to $216.8 million from $197.6 million.
  • Teva brand net sales increased 13.5% to $53.1 million from $46.8 million.
  • Sanuk brand net sales increased 27.7% to $39.2 million from $30.7 million.
  • Wholesale and distributor sales increased 16.5% to $205.1 million from $176.0 million.
  • Net income of $1.4 million compared with a net loss of $2.7 million in the prior year quarter.

E-commerce represented 14.4% of total sales for the quarter, compared with 13.1% in Q4 2014.

For the 2015 fiscal year ended March 31, Deckers, reported:

  • Global online sales increased 28.4% to $233.1 million. Deckers did not report prior-year sales, but based on the growth percentage reported web sales were $181.5 million in the prior year period.
  • Total sales increased 14.4% to $1.817 billion from $1.588 billion.
  • Total retail sales increased 17.6% to $617.4 million from $525.0 million.
  • Comparable sales, which include global store and e-commerce sales, increased 7.8%. 
  • Retail store sales increased 12.0% to $384.3 million from $343.1 million.
  • For fiscal 2015, wholesale and distributor sales increased 12.9% to $1.200 billion from $1.063 billion.
  • UGG brand sales increased 12.6% to $1.490 billion from $1.323 billion.
  • Teva brand sales increased 13.5% to $126.7 million from $111.6 million.
  • Sanuk brand sales increased 13.1% to $114.7 million from $101.4 million.
  • Net income of $161.8 million, up by 13.9% from $142.0 million in 2014.

E-commerce represented 12.8% of total sales for fiscal 2015, compared with 11.4% in 2014. Web sales also accounted for 55.8% of total retail sales.

“The work we’ve done to continue to excite our consumers with compelling new products and to continue to connect with them on a more frequent and personalized basis through our advanced omnichannel capabilities is fueling increased demand across our brand portfolio,” Martinez says. “These actions are helping us to further diversify our business and create new opportunities for growth.”




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