Web sales increase 34% in Q4 for BigCommerce clients
January 14, 2015 12:53 PM
Same-store web sales increased an average of 34% year over over year in the fourth quarter of 2014 for retail clients of e-commerce technology vendor BigCommerce, which works with some 60,000 web merchants, mostly small- and medium-sized operations.
The shopping period from Thanksgiving (Nov. 27) to Cyber Monday (Dec. 1) accounted for 12% of web sales in the quarter, according to the vendor’s latest “Quarterly Ecommerce Report”. On Cyber Monday, which BigCommerce calls “the largest single shopping day of the quarter,” retailers averaged 27% more sales than in 2014 and processed 24% more orders than the same day a year earlier.
Among the top-performing product categories in the fourth quarter was consumer electronics, BigCommerce says in its report. Sales increased 41% year over year in that category, with average order value up 19%. Sales increased 27% year over year for beauty, bridal and fashion. “Growth in both sectors is fueled by the holiday shopping period as well as a shift to find better prices online by comparing different retailers,” the report states.
BigCommerce also says sales for outdoors and health product retailers increased 18% year over year in the fourth quarter of 2014 and average order value for those retailers increased 3%. That growth, the report says, was “fueled by fitness-related holiday gifts and U.S. consumers’ renewed interest in a health-focused lifestyle.”
Additionally, sales in the lifestyle and homes product category increased 73% year over year on average.
Mobile also received a gold star from BigCommerce for Q4 performance. Shoppers used a mobile device “to complete 30% of purchases, while merchants received 25% of their total revenue through tablets and smartphones,” the e-commerce platform vendor says. BigCommerce, founded in 2009, serves one merchant in the Internet Retailer Top 500 Guide (e-cigarette seller V2Cigs.com, No. 348) and four merchants in the Internet Retailer Second 500 Guide, according to data found at Top500Guide.com.