News hires the head of eBay’s seller experience

April 26, 2016 01:20 PM

Wal-Mart Stores Inc. has appointed Jordan Sweetnam to vice president of global product for Walmart Global E-commerce. Sweetnam had been with eBay Inc. since 2004, most recently as  vice president of seller experience.

“We’re excited for Jordan to bring his rich e-commerce experience to build new experiences for Wal-Mart customers across mobile, online and stores, leading our global user experience and product management teams,” a Wal-Mart spokesman tells Internet Retailer.

Sweetnam will oversee user experience and product management teams, the company says. This includes testing, building and enhancing shopping experiences for customers online, on mobile and across Wal-Mart stores. 

The move comes two weeks after Wal-Mart announced plans to expand its marketplace business by rapidly increasing the number of merchants that sell products on The retailer is working with ChannelAdvisor Corp., a marketing firm that helps retailers sell on marketplaces like those operated by Inc. and eBay, to boost its marketplace program. The two companies announced their arrangement at ChannelAdvisor’s annual Catalyst conference in Las Vegas earlier this month.

Wal-Mart, No. 4 in the Internet Retailer 2016 Top 500 Guide, in 2009 began to allow other retailers to sell their products alongside the retail chain’s inventory on The company has developed its online marketplace slowly, featuring products from six merchants until 2014, when it began expanding to 300 retailers, according to investment firm Robert W. Baird & Co. Wal-Mart is ready to partner with more sellers following a long trial period that allowed Wal-Mart to develop technology to support more sellers and more SKUs online, Seth Beal, Wal-Mart’s senior vice president of global marketplace, said at the Catalyst conference.

Prior to leading eBay’s seller experience, Sweetnam was director of site analytics, senior director of buyer experience and product marketing, and he held the title of senior director of business management and product marketing at eBay, according to his LinkedIn profile. He had served as vice president of seller experience since 2014.




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