Trunk Club tacks on a $25 try-on fee
October 3, 2016 04:55 PM
Nordstrom Inc. is making some changes to apparel e-retailer Trunk Club’s business model, now charging a $25 home try-on fee and shortening its return window, a Nordstrom spokeswoman says.
“We also shifted our in-home try-on policy to five days so we can maximize choices for our customers,” she says. There was no fee previously, and the try-on period used to be 10 days. “These changes are in line with our competitors and will allow us to continue to offer our premium service and brands, have more inventory available and provide our customers with a better selection.”
Trunk Club launched in 2009 as a monthly membership program. Consumers send their fashion preferences to stylists via email, Skype or phone, and then receive monthly shipments—“trunks”—of clothing personally selected for them. They keep the items they like and send back the ones they don’t.
Nordstrom, No. 18 in the Internet Retailer 2016 Top 500 Guide, in 2014 acquired Trunk Club for $350 million. Co-president Erik Nordstrom told analysts in August during the retail chain’s second quarter earnings call that the company is working to better integrate Trunk Club into Nordstrom’s overall operations. “The merchandising and supply chain would be probably the biggest examples,” he told analysts on the call, according to a transcript from Seeking Alpha.
Chief financial officer Michael Koppel said he expects Trunk Club’s operations to be fully integrated into Nordstrom’s fulfillment network by the middle of next year.