Top online retailers add apps to the 3,500 available for the Apple Watch

April 29, 2015 01:38 PM

Amazon Inc., No. 1 in the Internet Retailer 2015 Mobile 500, has added Apple Watch capability to its shopping app, and it comes with voice search and one-click purchasing.

The app lets shoppers search Amazon products and find brief information, such as the product’s image, name, price, shipping information and star rating. Customers can purchase the item with one click or save the item to a wish list.

The smartwatch app is a companion to the Amazon iPhone app. Once a consumer updates to the latest version of the Amazon app on an iPhone, the Amazon icon will automatically appear on an Apple Watch.

Apple Inc.’s smartwatch went on sale April 24, and more than 3,500 apps are already available for it, according to a Seeking Alpha transcript of Apple’s earning call. Currently, few retailers sell the watch, and most of the devices are sold online. Demand for the Apple Watch is greater than supply, CEO Tim Cook said in the earnings call.

Other Top 500 retailers with an Apple Watch-ready app include TV retailer QVC Group and Target Corp.

Wearables are an extension of smartphones and tablets, says Alex Miller, QVC’s senior vice president of digital commerce. Some QVC shoppers are using these mobile products in conjunction with watching the broadcast, and the retailer is looking at which mobile devices consumers use and for what purpose.

“Customers are often using the iPhone as an ordering device or as a quick check-in to what’s new,” Miller says. “We have observed the iPad being used more often for discovery, engagement and entertainment.”

Once customer feedback comes in for its app on the Apple Watch, QVC plans to make the app more robust and interactive in conjunction with how shoppers want to use it, Miller says. “Our customers tend to be early adopters of technology, and we believe they will enjoy this new way of discovering the latest from the brands and products they have come to love, now with a simple glance at their wrist,” he says.

Amazon, QVC and Target are three of four companies nominated for the “Mobile Commerce Award” at the inaugural Internet Retailer Excellence Awards. The awards will be presented the evening of Wednesday, June 3, at a gala banquet in Chicago at IRCE 2015, the leading e-commerce conference and exhibition in North America.

Follow mobile business journalist April Dahlquist, associate editor, mobile, at Internet Retailer, at @MobileStrat360A.

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