Tilly’s hires its first chief digital officer

August 19, 2016 10:26 AM

Multichannel apparel and accessories retailer Tilly’s Inc. hired its first chief digital officer, though the executive is no stranger to the role.

Tilly’s, No. 368 in the Internet Retailer 2016 Top 500 Guide, hired Jon Kubo from western-wear retail chain Boot Barn Inc., No. 565 in the 2016 Second 500, to fill the position. This will be Kubo’s third chief digital officer title within a two-year period. Kubo became chief digital officer at Boot Barn in May 2015. Prior to that, he held the same title at apparel retailer The Wet Seal LLC (No. 510), starting in October 2014. Given the relatively new nature of the chief digital officer title, he’s one of the few, if not the only, executive to hold that position with multiple retailers.

“I am excited to have Jon working with our team to lead our critically important e-commerce business, along with digital marketing,” Tilly’s CEO Ed Thomas says. “Jon’s tremendous vision and innovative leadership will bring great value to Tilly’s as we make progress toward delivering on our long-range plans.”

Tilly’s is the second retailer to announce the creation of a chief digital officer position this month. Last week, educational materials retailer Follett Higher Education (No. 70) promoted company veteran Roe McFarlane to the position. data shows Tilly’s 2015 online sales totaled an Internet Retailer-estimated $55.1 million, up 1.1% from $54.5 million in 2014.




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