Petco hires an e-commerce veteran to head up direct sales

March 30, 2016 10:09 AM

Pet supplies retail chain Petco Animal Supplies Inc. hired an apparel veteran to head up e-commerceand a Target Corp. executive to lead its Doctors Foster and Smith direct-to-consumer pet supply unit..

Petco, No. 275 in the Internet Retailer 2015 Top 500 Guide, hired longtime retail executive Jodi Watson as its first-ever senior vice president of Petco Direct. Watson has spent the past six years at footwear, apparel and accessories manufacturer Wolverine Worldwide Inc. (No. 259 in the 2015 Top 500), starting as its vice president of global e-commerce before being promoted to president, consumer direct in August 2013. data shows Wolverine Worldwide grew its online sales by an average rate of 10.47% over the past five years, going from an Internet Retailer-estimated $62.4 million in 2010 to $92.9 million in 2014.

Before joining Wolverine, Watson worked in executive-level roles with luxury handbag and accessories e-retailer Bag Borrow or Steal Inc. (No. 605 in the 2015 Second 500 Guide) as well as retail chains Williams-Sonoma Inc. (No. 20 in the 2015 Top 500) and Eddie Bauer LLC (No. 103).

The retailer also announced it has hired Target (No. 16 in the 2015 Top 500) veteran Spencer Insolia away from IBM to be a vice president at Petco and president of its Doctors Foster & Smith online and catalog pet supply subsidiary.  Insolia spent eight years with Target from 2002-2010. Most recently, he worked in digital strategy at IBM. Insolia will report directly to Watson.

Meanwhile, Petco veteran John Carcasi has been promoted to senior vice president of supply chain and merchandise planning, a newly created position which gives him added responsibilities.

“I'm confident all of these appointments will strengthen our future and position us well to achieve our omnichannel growth objectives, ensuring pet parents can get everything they need to take the best care of their pets whenever and wherever they need it, so they can get back to what's really important—being together," Petco CEO Jim Myers said.

Late last year, private equity firm CVC Capital Partners and the Canadian Pension Plan Investment Board announced plans to acquire Petco in a $4.6 billion deal, which closed earlier this year according to a company spokeswoman. According to, Petco has grown its online sales at a rate of 8.45% over the past five years, going from an Internet Retailer-estimated $60.1 million in 2010 to $83.1 million in 2014.




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