Overstock launches its Black Friday sales a month early
October 19, 2016 11:14 AM
Although it’s still more than a month away from the Black Friday shopping holiday as the day after Thanksgiving is known, but that’s not stopping one online retailer from getting a head start.
Overstock.com Inc., No. 29 in the Internet Retailer 2016 Top 500 Guide, launched a Black Friday sneak peek sale Tuesday, offering up to 70% off select items. Deals offered Tuesday included 34% off Beats by Dre headphones, 50% off a TV stand and 59% off a kitchen sink. The sale ends Oct. 27.
Overstock.com president Saum Noursalehi, who was promoted to his current role in August, says the retailer began offering Black Friday deals this far in advance to alieve some of the stress from its shoppers.
“By offering Black Friday value earlier, Overstock.com is enabling consumers to realize savings sooner and spread out the costs associated with the holidays – not to mention, spend more time with family and friends,” he says.
This isn’t the first time Overstock.com has begun offering Black Friday deals before the actual day. Last year, the online retailer turned Black Friday into an eight day event, rolling out its Black Friday deals on Nov. 20.
The fourth quarter of the fiscal year, when Black Friday and the holiday season falls, tends to be the most important to Overstock.com from a financial perspective. Last year, 29% of Overstock’s total revenue for the year came during the fourth quarter, a higher percentage than any other quarter during the year.