Investors punish Netflix as e-commerce stocks slip

July 31, 2012 04:27 PM

Netflix Inc. was the big loser last week in the Internet Retailer Online Retail Index, which tracks 25 publicly traded e-retailers and e-commerce technology providers. Its stock declined 28% in the index amid investor concerns about the company missing its target for new subscribers and losses predicted for the fourth quarter. 

At the other end of the scale was Akamai Technologies Inc., the operator of a global content delivery network that accelerates web site response time. Akamai last week reported a 20% revenue gain in the second quarter and enjoyed a nearly 20% stock increase in its stock price.  Overall, the Internet Retailer Online Retail Index declined by 0.20%. The Dow Jones Industrial Average and the Standard & Poor’s 500 advanced 1.97% and 1.71%, respectively.

Of the 25 stocks in the Online Retail Index, 15 had increases last week, one was flat and the stocks of nine companies decreased in value.

Following are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:

• Akamai, 19.9%

• Vitacost, 10.1%

•, 7.5%

•,  4.0%

• Shutterfly, 3.5%

Following are the Online Retail Index stocks that performed least well last week and the percentage decrease in stock price for the week:

• Netflix, -28.0%

• PetMed Express -13.9%

•, -6.2%

• NutriSystem -6.0%

• Bluefly, -2.4%

The 25 companies in the Internet Retailer Online Retail Index are: Inc., Akamai Technologies, Inc., American Greetings Corp., Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of, ValueClick Inc., Vistaprint Ltd. and Inc.




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