Finish Line hires a Sears executive to lead omnichannel efforts

February 10, 2015 11:07 AM

Sports apparel and shoe retailer Finish Line Inc. has named Imran Jooma chief omnichannel officer and executive vice president.

Jooma comes from Sears Holdings Corp., where he was executive vice president and president of online, marketing, pricing and financial services. In his new role, Jooma will head up digital, store operations, the customer service center and brand marketing.

Finish Line is No. 148 in the Internet Retailer 2014 Top 500 Guide.Sears is No. 5.

“Imran will lead our more unified and strategic approach to a holistic customer experience,” says Sam Sato, president of Finish Line.

Sears announced late last year that Jooma would step down from Sears on Feb. 6. Sears hired Jooma in 2007. Under his tenure, the retail chain launched such e-commerce initiatives as Fulfilled by Sears, which lets other retailers ship online and offline orders through Sears’ warehouses; the MyGofer service which enables consumers to order groceries and other products online for pickup at stores or for home delivery in some areas; personalized product advice for online shoppers; and at least one major revamp. 

Before Sears, Jooma was vice president of e-commerce at now-defunct consumer electronics chain Circuit City. He also worked as divisional vice president, e-commerce, for OfficeMax Inc., the office supplies chain that in 2013 merged with Office Depot Inc., which is No. 9 in the Internet Retailer Top 500 Guide, and now plans to merge with Staples Inc. (No. 3).




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