Essendant Upgrades Product Content to Enhance the Online Shopping Experience
July 27, 2015 11:24 AM
DEERFIELD, Ill. – July 20, 2015 – Premium Item Relationship content developed and syndicated by Essendant (formerly known as United Stationers) is now widely available to independent resellers through many leading technology providers. This enhancement provides resellers with an effective method of cross-selling products on their e-commerce sites, increasing average order value for resellers and enhancing the shopping experience for end users.
“The wide availability of Premium Item Relationships from leading technology providers now puts this powerful technology into the hands of the majority of independent resellers we serve,” stated Girisha Chandraraj, chief digital officer at Essendant. “We are focused on enabling our resellers to simply sell more online. These product relationships provide greater cross-sell and up-sell capabilities on-line. It’s like translating the merchandising expertise of your best sales person onto the website.”
The enhancement appears on the product detail page and is delivered to customers via Essendant’s Smart Search service. All item relationships display under unique tabs on the product detail page that clarify how the items are related to the original product that appears. Additional items are shown in these tabs that are clearly labeled for ease of use: Supplies, Accessories, Companions, and Product Family.
Essendant is collaborating with key industry technology providers to deliver value-added content for their resellers. The platforms now offering Essendant Premium Item Relationship content include:
• ECI – ECInteractivePLUS
• ECI – Red Falcon
Access to Premium Items Relationships is part of Essendant’s Digital Lift program designed to advance the digital experience on reseller web storefronts. Essendant also offers industry-leading content, search and analytics to help their customers simply sell more online. Resellers interested in learning more about Digital Lift offerings can contact an Essendant sales representative or email Discover@essendant.com.
Essendant Inc. is a leading provider of workplace essentials, with 2014 net sales of $5.3 billion. The Company stocks a broad assortment of over 160,000 items, including technology products, traditional office products, janitorial and breakroom supplies, office furniture, industrial supplies, and automotive aftermarket tools. The Company's network of 74 distribution centers enable the Company to ship most products overnight to more than ninety percent of the U.S. and major cities in Mexico and Canada. For more information, visit essendant.com. The company's common stock trades on the NASDAQ Global Select Market under the symbol ESND.