E-retailer Edible Arrangements hires a CVS exec as president

May 19, 2014 10:49 AM

Edible Arrangements International LLC has a new president.

Robert Price takes over the job after more than seven years at CVS Caremark Corp., where since December 2006 he was senior vice president and chief marketing officer, according to his LinkedIn profile.

CVS is No. 103 in the Internet Retailer 2014 Top 500 Guide. Edible Arrangements, which sells fresh fruit arranged as flower bouquets, is No. 107.

Edible Arrangements took in an Internet Retailer-estimated $290 million in web sales in 2013, up 12.1% from $258.7 million 2012, according to

The retailer says it looks to Price to help develop products and expand globally.

“This is an incredibly exciting time for Edible Arrangements as we embark on an era that promises unique new opportunities for dramatic growth,” says CEO and founder Tariq Farid. “A lot of our focus over the past year has been on putting the pieces in place that will allow us to take full advantage of these new opportunities. The addition of Rob, with his experience and expertise, significantly enhances the talented leadership team we now have.”

Before CVS, Price worked as senior vice president, chief marketing officer for U.S.-based grocery chain Wawa Inc. and vice president of marketing for HEB Grocery, a chain in Texas and Mexico.



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