E-commerce sales at Express soar 21% in Q2

August 26, 2015 03:20 PM

E-commerce keeps making up a larger chunk of Express Inc.’s overall sales; online sales accounted for 14% of the multichannel retailer’s sales in the second quarter, up from 12.8% in the same period a year earlier.

Online sales grew 21% in the second quarter and are up nearly 17% for the first half of the year. Meanwhile, the retailer’s overall sales grew more than 11% in the quarter and over 10% for the first half of the year.

Those gains stemmed in part from Express using storytelling to give shoppers a compelling reason to buy, said David Kornberg, president and CEO of Express, No. 102 in the Internet Retailer 2015 Top 500 Guide, today during a conference call with analysts. For instance, during the quarter the retailer launched "the Edit," an online section of its site where fashion bloggers curate the Express catalog feature. "This new online feature is a place for our customers to see our latest fashion story, video, and social content,” he said.

The retailer also said that its various omnichannel initiatives are working. For instance, it recently completed the process of developing a system so that it can see the inventory in every store and its e-commerce fulfillment center. "We are completing the process of rolling it out to our store associates enabling them to serve the customers more quickly and locate requested product," he said. By the fall, the retailer aims to let online shoppers check product availability by store. 

For the fiscal second quarter ended Aug. 1, Express reported:

  • E-commerce sales rose 21.4% to $75.0 million from $61.8 million.
  • Total sales grew 11.3% to $535.6 million from $481.4 million.
  • Comparable-store sales, including e-commerce, grew 7%.
  • Net income was $21.0 million, up 204.3% from $6.9 million.
  • E-commerce represented 14.0% of total sales in the second quarter this year versus 12.8% last year.

For the first half of the fiscal year, Express reported:

  • E-commerce sales rose 16.7% to $152.6 million from $130.8 million.
  • Total sales rose 10.2% to $1.038 billion from $942.1 million.
  • Comparable-store sales, including e-commerce, grew 7%.
  • Net income was $34.1 million, up 184.2% from $12.0 million.
  • E-commerce represented 14.7% of total sales versus 13.9% last year.



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