Cubans will soon be able to watch ‘Orange is the New Black’
February 10, 2015 01:07 PM
At most, 15% of Cubans have Internet access. But that low penetration isn’t stopping Netflix Inc. from taking advantage of the recent move by the United States to normalize relations with Cuba. Netflix reported Tuesday that it is expanding its video service into the island nation.
Netflix says any Cuban with an Internet connection and access to international payment methods can choose from a selection of Netflix’s movies and TV shows for $7.99 a month.
While the move into Cuba is the latest in a string of recent international expansion steps by Netflix, it likely will face a challenge in the island nation given a 2012 Google Inc. report that states Cuba’s average page load time is among the slowest in the world. The service might also seem extravagant to most Cubans, whose average monthly salary is 471 pesos (roughly $20.35).
Netflix is looking beyond Cuban subscribers, though, in its push into Cuba. “Cuba has great filmmakers and a robust arts culture and one day we hope to be able to bring their work to our global audience of over 57 million members,” says Netflix co-founder and CEO Reed Hastings.