Consumer electronics seller Newegg will operate a pop-up shop next weekend
August 12, 2013 03:11 PM
Consumer electronics e-marketplace Newegg Inc. is moving into offline retail for the first time this weekend by opening a temporary pop-up shop in a mall in Thousand Oaks, CA. The city is located in the Los Angeles metro area, where Newegg has its headquarters. The shop, which will offer more than 70 items for consumers to test, including PCs, laptops, tablets, hard drives and monitors, opens this Friday and and will stay open only through Sunday, Newegg says.
“Newegg has already built an outstanding reputation for being a trusted online retailer of computers and electronics,” says Soren Mills, chief marketing officer at Newegg. “We’re thrilled to open Newegg’s first ever pop-up store and hope our customers enjoy this special opportunity.”
While shoppers can’t walk away with a new gadget from Newegg’s store, they will be able to make purchases from Newegg.com, and Newegg will ship the items for next-day delivery to their homes for free, the e-retailer says.
The retailer says it will also give away prizes and discounts to shoppers who stop by.
“Showrooming is a reality today, so this back-to-school season, we wanted to give our customers a chance to interact with some of our most popular products in person in a traditional, in-store environment,” Mills says.
Newegg is No. 14 in the 2013 Top 500 Guide. Last month, it launched a flash-sales site and in June it introduced a shipping program for outside retailers that sell on the Newegg.com marketplace.