Clothing retailer launches responsive design e-commerce site
February 23, 2015 10:40 AM
LONDON—Feb. 19, 2015—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Fat Face (www.fatface.com), a fast-growing lifestyle clothing and accessories retailer with 212 stores in the UK and Ireland, is leveraging NetSuite's next-generation responsive web design ecommerce solution to deliver an effortless digital shopping experience optimised for multiple devices to its customers across all channels and geographies. NetSuite's responsive platform allows Fat Face to provide its customers with a consistent and seamless online shopping experience, regardless of the device they're using, and capitalise on the rapid growth in mobile and tablet commerce. Through its responsive website, Fat Face benefited from a substantial increase in sales throughout the busy Christmas shopping period, achieving higher customer conversion rates and delivering a dramatically improved experience across all devices.
By using NetSuite's responsive web platform to create a consistent online customer experience in the run-up to the retailer's busiest shopping period – the five weeks from 1st December, 2014 through 3rd January, 2015, Fat Face was able to achieve:
Ecommerce sales growth of 25 percent compared with the same period a year ago.
A record week for ecommerce sales during this period, up 113 percent versus last year.
Click-and-collect orders accounting for 42 percent of total orders, up 119 percent over 2013.
A significant rise in the percentage of website visits originating from mobile devices, increasing from 55 percent in 2013 to 65 percent in 2014.
"We wanted a website that created a seamless experience of Fat Face for our customers regardless of channel, be it offline or online. With our customers increasingly using mobile to visit the Fat Face website, we had to respond to their needs by creating an online experience that was consistent regardless of the device they were using," said Paul Wright, Fat Face's Head of Ecommerce & Marketing. "The NetSuite platform provides the flexibility we need in a cloud solution that can scale with us as we continue to grow the business. This becomes particularly important as we are planning to expand into the US, and working with NetSuite to have a new website ready later this year."
Fat Face recognised that in order to meet the demands of today's consumers who expect a seamless online shopping experience across all channels, and maintain the superior customer experience the company had worked hard to cultivate, it needed a next-generation ecommerce site. In addition, with the mobile channel rapidly becoming the primary way consumers engage with a brand, websites that aren't designed for mobile are at risk of losing potential sales.
Retailers like Fat Face, running their ecommerce system with NetSuite's responsive web design capabilities enabled as a standard feature, are achieving the following benefits:
Higher conversion, increased sales. Offering customers an improved online experience across all devices, increasing conversion rates and sales while increasing customer loyalty through more engaged customers.
Increased agility, lower costs. Maintaining a single site versus a multitude of device specific-sites means retailers can minimise costs and increase agility and speed to market while also improving search engine optimisation (SEO).
Wider audience, more customers. Retailers can maximise the reach and audience for their ecommerce websites by providing a seamless experience regardless of device.
For more information about NetSuite's responsive web design solution, please visit http://www.venda.com/features/responsive-web-design.html.
About Fat Face
Fat Face is a fast-growing lifestyle clothing and accessories retailer, based in the UK.
Having started in 1988 as a business selling t-shirts and sweatshirts in the Alps, Fat Face is now one of the UK's most recognised multi-channel retail brands stocking a wide range of womenswear, menswear, childrenswear, footwear, and accessories, all designed in-house at its headquarters in Havant, Hampshire.
There are currently 212 Fat Face stores in the UK and Ireland - located in market towns, holiday locations, high street shopping centres and high footfall travel hubs – and Fat Face continues to roll out more. Together with an established and growing multi-channel offer, the retailer's aim is to make the Fat Face brand as accessible as possible for its growing base of customers, in the UK and internationally.
Fat Face was acquired by private equity group Bridgepoint in 2007.
Today, more than 24,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud ERP/financials suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite continues its success in delivering the best cloud ERP/financial suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.
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