China’s Alibaba launches 11 country subdomain sites on Tmall

June 26, 2015 03:34 PM

China’s e-commerce giant Alibaba Group says it is setting up country subdomain sites on its cross-border e-commerce site Tmall Global and cooperating with the embassies of the Unites States, New Zealand, Australia, Switzerland, France, Britain, Spain, Singapore, Thailand, Malaysia and Turkey in China.

“Alibaba Group has been incubating this country pavilion project for some time now. The 11 pavilions launched today are the first fruit of this ongoing project to make global trade easier,” Jeff Zhang, president of China retail marketplaces for Alibaba Group, said Friday. “Alibaba Group has signed agreements with various foreign countries to bring products from small and medium enterprises to the Chinese market. “

In May, Alibaba opened its first country subdomain site,, on Tmall, allowing Korean merchants to sell popular Korean products, including cosmetics and apparel, directly to Chinese consumers.

Today, on, U.S. merchants, including Costco Wholesale Corp., are selling popular products in a prominent position. The site also lists top-selling products, such as Polo Ralph Lauren-brand shirts and American Eagle Outfitters Inc.-brand  apparel on its front page.      

Launched in 2014, Tmall Global is Alibaba Group’s cross-border online marketplace that enables foreign companies to ring up online sales in China without obtaining a business license in China. Tmall Global has become a stepping stone for a growing number of brands from the United States, Germany, Australia, New Zealand, South Korea, Japan, Taiwan and Hong Kong, to enter the mainland China market. Earlier this year, Alibaba said more than 5,400 overseas brands from 25 countries and regions had opened stores on Tmall Global.

Cross-border e-commerce is a hotspot in the global e-commerce industry. According to a report recently released from Accenture and Alibaba, there will be more than 200 million cross-border online consumers in China in 2020, the most of any country. The strong demand from China’s growing middle class will boost cross-border online purchases to about $245 billion in five years, the report says. 




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