Bon-Ton plucks an executive from Hudson’s Bay

July 21, 2015 12:16 PM

The Bon-Ton Stores Inc., a retail chain that has been investing in e-commerce and cross-channel programs, has hired a chief operating officer who will take responsibility for linking Bon-Ton’s stores with its web assets.

William Tracy will oversee supply chain, logistics, and omnichannel fulfillment and global sourcing at Bon-Ton, No. 181 in the 2015 Internet Retailer Top 500. He most recently was executive vice president for supply chain, omnichannel fulfillment and information services at Hudson’s Bay Co., No. 97 in the Top 500. Tracy previously was chief operating officer at Fortunoff, a retail chain that went out of business in 2009, and Nine West Holdings Inc. (No. 215.) He also held executive positions at Lord & Taylor, now part of Hudson’s Bay, and Abraham & Strauss Department Stores.

Bon-Ton’s e-commerce sales increased 26% during its most recent fiscal year, which ended Jan. 31. The retailer reported that the web accounted for 6% of sales, which would put online revenue at around $165 million by Internet Retailer’s estimate.

Bon-Ton, which sells apparel, accessories and home furnishings, has begun testing letting consumers pick up online orders in its 270 stores in the Northeast and Midwest. The retailer announced last year plans to build a 743,000-square-foot e-commerce distribution center in West Jefferson, Ohio, that would replace the four facilities Bon-Ton had been using to fulfill direct-to-consumer orders.




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