Web sales again bloom for

October 27, 2011 03:07 PM

Sales growth in the first quarter of fiscal 2012 picked up where it left off at the end of fiscal 2011 for Inc.

For the quarter ended Sept. 30,, No. 45 in the Internet Retailer Top 500 Guide, reported:

  • E-commerce sales increased 10.7% to $78.8 million from $71.2 million in the first quarter of fiscal 2011.
  • Total revenue increased year over year 15.2% to $117.2 million from $101.7 million.
  • Consumer floral revenue increased 12.7% to $70.1 million from $62.2 million.
  • Gourmet food and gift sales increased year over year 18.7% to $28.6 million from $24.1 million.
  • Net loss was $540,000 compared with a net loss of $5.1 million in the prior year period.

Internet Retailer calculates the web accounted for 67.2% of sales in Q1 fiscal 2012, compared with 70.0% in the prior year.

“The revenue growth that we achieved in the first quarter across all of our businesses reflected a continuation of the positive trends that we have been seeing since the second half of last year,” says CEO Jim McCann. “In particular, our consumer floral business continues to benefit from merchandising initiatives that focus on truly original products.”




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