Toys R Us will match holiday deals from Amazon and other e-retailers

October 6, 2016 04:23 PM

Toys R Us Inc. is playing a price match game this holiday season.

The toy retailer, No. 35 in the Internet Retailer 2016 Top 500 Guide, today announced it will offer in-store and online price matching this holiday season on identical items sold on the e-commerce sites and in the stores of 20 competitors. Those rivals include Inc. (No. 1), Wal-Mart Stores Inc. (No. 4), Macy’s Inc. (No. 6), Sears Holdings Corp. (No. 14), and Target Corp. (No. 22), among others. The price-matching offer extends to Babies R Us stores and its website.

This isn’t the first time Toys R Us has offered to match prices, although this season’s guarantee covers nearly twice as many stores as it did in 2013, when it involved 11 stores.

While the Toys R Us announcement steps up the competitive pressure on online retailers, web merchants will face a bit less competition from some retail chains that have announced that their physical stores will not be open on Thanksgiving Day.

Office supplies giant Staples Inc. (No. 5) will again close its stores on Thanksgiving Day. The company says it is encouraging consumers to shop online, and will be offering an assortment of deals that day. Staples last year kept stores closed on Thanksgiving  after opening them in 2014. Gamestop Corp. (No. 45), The Home Depot (No. &), Lowe’s Cos. Inc. (No. 27), Nordstrom Inc. (No. 18) and REI (No. 74) have also all announced that they will be closed on Thanksgiving Day. Last year REI heavily publicized its decision to close its stores both Thanksgiving Day and the following day. A Toys R Us spokeswoman says the company hasn't yet announced its Thanksgiving hours.

Mall of America, the largest shopping mall in the United States, also announced Wednesday that it will be closed on Thanksgiving Day, opening at 5 a.m. on Black Friday, the day after Thanksgiving. Mall executives say they want to give employees a break from the hectic holiday shopping season so they can spend the holiday with friends and family. The Bloomington, Minn., mall’s policy affects the movie theaters and other central areas. Stores—there are more than 520—can still choose to open on Thanksgiving.

More than half (55%) of U.S. consumers say they are annoyed or very annoyed when stores open on Thanksgiving, but that’s down from 65% in 2014, according to data from RichRelevance Inc. The personalization and recommendations vendor surveyed more than 1,000 U.S. consumers during the last two weeks of August about their attitudes toward holiday shopping.




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