The Top 500 Guide® is packed with financial and operational data on each of the 500 largest retail web sites in North America, including annual web sales, monthly web site traffic, average ticket, conversion rate, shopper demographics and key vendors. The Top 500 Guide® is an indispensable strategic reference tool for retailing on the Internet—and available as a print publication, digital publication, an online database or all 3.

Each year Internet Retailer painstakingly collects the numbers, conducts the research and produces the analysis on what’s driving growth in the $194 billion U.S. e-commerce market and the rest of North America. Since 2004, Internet Retailer has published a print directory that breaks down the sales numbers and operating metrics of the 500 largest web merchants and organizes the data into easy-to-read sections: Financial, Operations, Marketing, Web Site Summary, Performance, Shopper Profile, Corporate Information, Web Site Services and Vendors.

 

In 2009, Internet Retailer introduced Top500Guide.com, an online database that contains multiple years of business-to-consumer e-commerce information and tools that enable subscribers to access the data and format reports whenever and however they want. In 2011 the Top500Guide.com was completely redesigned with faster search, better navigation and more ways to create reports anytime and anywhere. Whether it’s print, digital or online, the Top 500 Guide family of research products helps retailers follow the "What’s What" on the "Who’s Who" of online retailing.