By listing each separate element under a major heading, subscribers can quickly and easily find the key individual data elements they are looking for. For example, by looking under Financial subscribers can find a Top 500 retailer's web sales for each of the last five years. All data elements are organized under these headings: Financial, Operations, Web Site Summary, Customer Satisfaction, Performance, Marketing, Shopper Profile, Corporate Information, Web Site Services and Vendors.

General

• Company Name
• 2012 Rank

Financial

• 2012 Web Sales
• 2011 Web Sales
• 2010 Web Sales
• 2009 Web Sales
• 2008 Web Sales
• 2012 Percent Growth

Operations

• 2012 Monthly Visits
• 2012 Monthly Unique Visits
• 2012 Conversion Rate
• 2012 Average Ticket
• Total SKUs on Web
• Number of States Sales Tax Collected in
• Merchandise Return Rate
• No. of Fulfillment Centers
• Call Hold Time (Top 100 Only)
• E-Mail Response Time (Top 100 Only)

Corporate Information

• E-Commerce Executive Name
• Address
• Phone

Web Site Summary

• URL
• Year Launched
• Category
• Merchant Type
• Parent Company
• Principal Owner/Shareholder

Suppliers

• Affiliate Marketing
• Comparison Engine Feeds
• Content Delivery
• Content Management
• CRM
• Customer Reviews & Forums
• Customer Service Software
• E-Commerce Platform
• E-Mail Marketing
• Fulfillment
• International Services
• Live Chat/Click to Call
• Marketplace Management
• Mobile Commerce
• Order Management
• Payment Security
• Payment Systems
• Personalization
• Rich Media
• Search Engine Marketing
• Security Certification
• Shipping Carrier
• Site Design
• Site Search
• Social Media Marketing
• Web Analytics
• Web Hosting
• Web Performance Monitoring

Customer Satisfaction (Top 100 Only)

• Browser Satisfaction
• Purchase Intent Score
• Multichannel Web Value Index

Performance

• Response Time
• Site Availability
• Consistency

Marketing

• Search Engine Shoppers 2012
• Search Engine Shoppers 2011
• New Shoppers 2012
• Return Shoppers 2012
• 2012 Rank In Category
• 2011 Rank In Category
• Number of Affiliates
• Monthly Average Paid Search Spending

Promotions

• Gift With Purchase
• Internet Only Sales/Promotions
• Limited Hour Specials
• Sweepstakes/Contest

Payments

• American Express
• Bill Me Later
• Deferred Payment
• Discover
• eBillme
• eLayaway
• Electronic Check
• Google Wallet
• MasterCard
• PayPal
• PayPal Express Checkout
• Private Label Credit Card
• Stored Value Cards
• Visa

Shopper Profile

• Female
• Male
• Age 24 or less
• Age 25 to 34
• Age 35 to 44
• Age 45 to 54
• Age 55 and up
• Annual Household Income $30,000 or less
• Annual Household Income $30,001 to $60,000
• Annual Household Income $60,001 to $100,000
• Annual Household Income More Than $100,000
• Avg. Time Per Visit

Web Site Features & Functions

• Affiliate Program
• Alternate Views
• Catalog Quick Order
• Color Change
• Coupons/Rebates
• Customer Ratings/Reviews
• Dealer Locator
• Directions and Maps
• Enlarged Product View
• Frequent Buyer Program
• Frequently Asked Questions
• Gift Center
• Gift Message
• Gift Wrap
• Guided Navigation
• Interactive Catalog
• Mouseover
• Online Circular
• Online Gift Certificates
• Outlet Center
• Personalization
• Pre-Orders
• Product Comparisons
• Product Customization
• Product Ratings
• Product Recommendations
• Product Slidebars
• Real-time Inventory Check
• Registry
• Site Map
• Store Locator
• Store Pick-up
• Store Return
• Syndicated Content
• Top Sellers
• Video
• What's New
• Wish List
• Zoom

Customer Service

• Account Status / History
• Buy Online / Pickup In-Store
• Click to Call / Click to Talk
• Currency Converter
• Customer Center Hours
• Customer Service Call Support
• E-Gift Certificate
• E-Mail
• Estimated Delivery Date
• Express Checkout
• Free Return Shipping
• Free Shipping
• In-Store Returns
• International Shipping
• Live Chat
• Multiple Languages
• Overnight Shipping
• Pre-Paid Labels
• Return Policy Posted
• Return Window: Days
• Ship to Multiple Addresses
• Shipment Tracking
• Shipping Cost Calculator
• Shipping Cut-Off Time

Shopping Engines & Online Marketplaces

• Amazon
• Become.com
• Bing
• Buzzillions.com
• eBay
• FindGift.com
• Google Shopping
• Nextag
• PriceGrabber.com Inc.
• Pronto Inc.
• Shop.com
• Shopping.com
• ShopWiki.com
• Shopzilla Inc.
• Sortprice.com
• WinBuyer Ltd.
• Yahoo Shopping

Social Media

• Facebook (Number of Likes)
• Pinterest (Number of Followers)
• Twitter (Number of Followers)
• YouTube (Number of Views)
• Blog
• Like Button
• Tweet It Button
• Pin It Button
• +1 Button
• E-Mail a Friend

E-Mail Marketing

• Have an e-mail program
• No. of monthly e-mail campaigns
• Opt-in is located prominently
• Use a series of welcome e-mails
• Incentive offered
• Links to social networks

International Shipping

• Canada
• Mexico
• Argentina
• Brazil
• Chile
• Peru
• Austria
• Belgium
• Denmark
• Finland
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Netherlands
• Norway
• Poland
• Portugal
• Russia
• Spain
• Sweden
• United Kingdom
• Australia
• China
• Hong Kong
• India
• Indonesia
• Japan
• New Zealand
• Singapore
• South Korea
• Taiwan
• Thailand
• Turkey
• Israel
• Saudi Arabia
• United Arab Emirates
• South Africa