Below are all of the individual data elements grouped under major headings that subscribers will find for each individual Top 500 company.

By listing each separate element under a major heading, subscribers can quickly and easily find the key individual data elements they are looking for. For example, by looking under Financial subscribers can find a Top 500 retailer's web sales for each of the last five years. All data elements are organized under these headings: Financial, Operations, Web Site Summary, Customer Satisfaction, Performance, Marketing, Shopper Profile, Corporate Information, Web Site Services and Vendors.

General

• 2012 Rank
• 2011 Rank
• 2010 Rank
• 2009 Rank
• 2008 Rank

Financial

• 2011 Web Sales
• 2010 Web Sales
• 2009 Web Sales
• 2008 Web Sales
• 2007 Web Sales
• 2011 Percent Growth

Operations

• 2011 Monthly Visits
• 2011 Monthly Unique Visits
• 2011 Conversion Rate
• 2011 Average Ticket
• Total SKUs on Web
• Number of States Sales Tax Collected in

Customer Satisfaction (Top 100 Only)

• Browser Satisfaction
• Purchase Intent Score
• Multichannel Web Value Index

Performance

• Response Time
• Site Availability
• Consistency

Marketing

• Search Engine Shoppers 2011
• Search Engine Shoppers 2010
• New Shoppers 2011
• Return Shoppers 2011
• Monthly E-Mail Campaigns
• E-Mails With Incentives
• E-Mails With Links to Social Networks
• 2011 Rank In Category
• 2010 Rank In Category
• Number of Affiliates
• SEO Effectiveness
• 2011 Share of all Top 500 Sales
• 2011 Share of all E-Commerce Sales

Payments

• American Express
• Bill Me Later
• Deferred Payment
• Discover
• eBillme
• eLayaway
• Electronic Check
• Google Checkout
• MasterCard
• PayPal
• PayPal Express Checkout
• Private Label Credit Card
• RevolutionCard
• Stored Value Cards
• Visa

Promotions

• Gift With Purchase
• Internet Only Sales/Promotions
• Limited Hour Specials
• Sweepstakes/Contest

Shopper Profile

• Female
• Male
• Age 24 or less
• Age 25 to 34
• Age 35 to 44
• Age 45 to 54
• Age 55 and up
• Annual Household Income $30,000 or less
• Annual Household Income $30,001 to $60,000
• Annual Household Income $60,001 to $100,000
• Annual Household Income More Than $100,000

Web Site Features & Functions

• Affiliate Program
• Alternate Views
• Auction
• Calculator
• Catalog Quick Order
• Color Change
• Coupons/Rebates
• Customer Reviews
• Daily/Seasonal Specials
• Dealer Locator
• Directions and Maps
• Enlarged Product View
• Frequent Buyer Program
• Frequently Asked Questions
• Gift Center
• Gift Message
• Gift Wrap
• Guided Navigation
• Interactive Catalog
• Mouseover
• Online Circular
• Online Gift Certificates
• Outlet Center
• Personalization
• Pre-Orders
• Product Comparisons
• Product Customization
• Product Ratings
• Product Recommendations
• Product Slidebars
• Real-time Inventory
• Registry
• RSS Feeds
• Site Map
• Store Locator
• Store Pick-up
• Store Return
• Syndicated Content
• Top Sellers
• What's New
• Wish List
• Zoom

Customer Service

• Account Status / History
• Buy Online / Pickup In-Store
• Click to Call / Click to Talk
• Currency Converter
• Customer Center Hours
• Customer Service Call Support
• E-Gift Certificate
• E-Mail
• Estimated Delivery Date
• Express Checkout
• Free Return Shipping
• Free Shipping
• Gift Wrap Availability
• In-Store Returns
• International Shipping
• Live Chat / E-Mail
• Multiple Languages
• Overnight Shipping
• Pre-Paid Labels
• Real-Time Inventory Check
• Return Policy
• Ship to Multiple Addresses
• Shipment Tracking
• Shipping Cost Calculator
• Shipping Cut-Off Time

Shopping Engines & Online Marketplaces

• Amazon
• Become.com
• Bing
• Buzzillions.com
• eBay
• FindGift.com
• Google Product Search
• Like.com
• PriceGrabber.com Inc.
• Pronto Inc.
• Shop.com
• Shopping.com
• ShopWiki.com
• Shopzilla Inc.
• Smarter.com
• Sortprice.com
• WinBuyer Ltd.
• Yahoo Shopping

Social Media

• +1 Button
• Blog
• E-mail A Friend
• Facebook (Number of Likes)
• Share with a Friend
• Twitter (Number of Followers)