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Top 500 retailer Newegg upgrades its GameCrate gaming site

April 30, 2015 08:00 PM
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Born just more than a year ago, GameCrate, the gaming content and marketing site operated by web-only retailer Newegg Inc., today debuts a new look.

The site contains news, reviews, interviews and behind-the-scenes features on popular and below-the-radar games and hardware, along with product offers that link visitors back to Newegg.com to complete a purchase.

Besides an entirely revamped video section, the revised site includes “a streamlined front page where consumers can browse all recent stories and a redesigned calendar to keep readers informed about upcoming title releases,” a Newegg spokesman says. The site early this afternoon also featured a “Pardon Our Dust” message at the top cautioning consumers that the newest version of GameCrate will have “bumps in the road and bugs to be squashed in the near future.”

Newegg did not immediately share how much time it spent upgrading GameCrate or how much the effort cost, but the spokesman described some of the growth that encouraged the newer features:

• During its first month, GameCrate, which launched in March 2014, had approximately 100 articles. Today it has more than 2,600 articles “designed to inform gamers and get them to buy.”

• Also during its first month, GameCrate had five writers producing content. Now 29 writers contribute content.

“One key lesson we learned since taking the wraps off the inaugural GameCrate website one year ago is that visitors are hungry for rich content combining gaming and hardware coverage, so this redesign enables even more of that, with relevant hardware analysis included in articles at every opportunity,” says Soren Mills, chief marketing officer of Newegg North America. “We also found people visited more frequently and stayed on the site longer when they viewed one or more videos.”

Newegg holds the No. 17 spot in the Internet Retailer 2015 Top 500 Guide. Web sales increased 3.7% year over year in 2015, to $2.83 billion, according to an Internet Retailer estimate. According to data also found at Internet Retailer’s Top500Guide.com, the shopper profile for Newegg is 64% male, with 35% of shoppers—male and female—34 years old or younger. Newegg launched in 2001. 

 

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