Target expands its same-day delivery grocery push
December 3, 2015 03:31 PM
Target Corp. is continuing its same-day grocery delivery push, adding Chicago to its list.
The retail chain, No. 16 in the Internet Retailer 2015 Top 500 Guide, is expanding its arrangement with mobile grocery shopping app Instacart to include Chicago, as well as Minneapolis and San Francisco. Instacart began delivering Target orders in mid-September.
Shoppers in these three markets can order products from Target through the Instacart app and have them delivered to their home within an hour, two hours or up to seven days in advance. Instacart charges $3.99 for deliveries within two or more hours, or $5.99 for deliveries within an hour.
“With the holiday season upon us and winter well on its way, we are happy to provide our customers with the opportunity to shop at Target through Instacart during this busy time of the year," says John Maslowski, Instacart business development lead.
The move is the latest in Instacart’s push to reach shoppers in the third-largest market in the United States. Last month, with the company announced deals with Chicago-area grocery chains and previously had begun delivering for Costco Wholesale Corp., No. 11 in the Top 500.
Through the first nine months of 2015, Target reported that e-commerce accounted for 2.8% of the company’s revenue, or $1.460 billion, up 30.5% from $1.119 billion last year.