Tails will wag for Amazon’s latest specialty e-retail site

June 7, 2011 03:48 PM

Quidsi Inc., the operator of, and, will add, an e-retail site for pet products, to its portfolio of e-commerce sites that focus on packaged goods. Quidsi co-founder Marc Lore sent an e-mail to customers Monday announcing the venture, noting that will debut in a few weeks., the No. 1 e-retailer according to the Internet Retailer Top 500 Guide, completed its acquisition of Quidsi in a deal valued at $500 million April 1. is No. 72 in latest edition of the Top 500 Guide.

According to Lore’s message, the site will carry thousands of products for dogs, cats, birds, fish, reptiles and small animals, including food and toys. The site will share Quidsi’s universal shopping cart, which allows consumers to shop across, and properties, and check out once. will offer free two-day shipping on orders of $49 or more.

“Ever since [co-founder] Vinit [Bharara] and I started, customers have been asking when we would offer something for the other baby in the family,” Lore wrote. “That day is almost here.”

A Quidsi spokeswoman declined to provide further details about




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