Steak and wine are just fine online

October 30, 2012 12:45 PM

Online consumers can now enjoy a nice tipple with their T-bone. Inc. has started to sell bottles of wine and wine gift sets from Inc. on its web site.

Omaha Steaks, No. 124 on Internet Retailer’s Top 500 Guide, describes itself on product pages featuring wine selections as a marketing agent for, No. 248 in the Guide. Although consumers shop and pay for wine orders on, their selections are shipped and delivered by Financial details of the marketing arrangement were not immediately available.

Omaha Steaks president Bruce Simon says consumers often ask the retailer for wine and food pairings, and the new arrangement will help it provide that. The marketing relationship with is the gourmet food retailer’s first with another e-commerce company, a spokeswoman says. Omaha Steaks has added a “Wine” tab to its home page navigation and wine is also featured in its gift center. Product pages state that the wine is sold by

“Especially with the holidays approaching, we see this partnership as a great way to help people enjoy wine with their festive meals or send a complete gourmet gift,” says CEO Rich Bergsund.




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