Staples caters to office festivities with Party City products online
February 10, 2016 12:29 PM
Some companies throw parties for virtually any occasion, like birthdays, sales incentives, even chili cook-offs. But where to buy those party supplies? The answer, Staples hopes, is on Staples.com where business customers can now pick from 1,500 party products.
Staples Inc. buttressed product offerings outside its traditional office supplies fare through an agreement with Party City Holdco Inc., which brings 1,500 party products to Staples.com. The arrangement with Party City, No. 232 in the Internet Retailer 2015 Top 500 Guide, gives Staples’ online shoppers access to such products as plastic cups, disposable spoons and birthday candles, says Greg Nelson, vice president, e-commerce merchandising, at Staples (No. 4).
“We are continually adding to our assortment of over a million products in categories beyond office supplies, including facilities and break room, safety supplies and restaurant supplies,” Nelson says. “We serve businesses of all kinds, not just the traditional office, including small retailers, restaurants and entrepreneurs.”
Nearly half of Staples’ sales of $22.49 billion came from categories outside office supplies in fiscal 2014, according to its annual report. 2014 total sales were down 2.7% from 2013, but online sales were up 8%, to $11.23 billion in 2014, the company reported.
The party products Staples is selling carry the Amscan label, which is the name of Party City’s parent company, and orders will be fulfilled from Party City’s distribution center in Naperville, Ill., the company says.
The party supplies will be available only online through Staples’ e-commerce sites including Staples.com; Quill.com, which targets small and midsized businesses; and StaplesAdvantage.com, the company’s business-to-business e-commerce site.
Party City is using the Staples agreement as a springboard for similar arrangements in the future. “We look forward to adding other marquee retailers this year as partners in this growth avenue for our company,” says Jim Harrison, CEO of Party City Holdco.