The 500 North American e-retailers breaking new ground in social network-derived website traffic and e-commerce sales collectively increased their website traffic from social networks by 19.8% in 2015, reaching total social network-derived online sales of $3.9 billion, up 42.7% from 2014 or nearly three times the growth rate of e-commerce in the U.S itself. Who are these masters of social media marketing? 282 of them are ranked in the Top 500, and 123 are ranked in the Second 500. Your Social 500 database subscription will allow you to delve into the four-year financial history of each ranked e-retailer, as well as furnish you with:

  • 30,500 total facts
  • The names, company addresses and phone numbers of 500 social media marketing executives
  • 61 total metrics (below) including monthly unique visitors from social networks, conversion rates on social traffic and key engagement metrics like average comment per Facebook post or number of retweets per Tweet

Meet the E-Retailers Generating Web Traffic & Driving Customer Engagement and Online Sales Through the 4 Most Popular Social Media Networks

North America’s 500 most socially connected e-retailers are a very diverse lot: the 2016 rankings run the gamut from web-only niche retailers (e.g., RangerUp, ranked no. 1) to established consumer brands (e.g., Starbucks, ranked no. 100), to prominent retail chains leveraging their storefronts in their omnichannel marketing strategies (e.g., Kohl’s, ranked 194). The 2016 Social Media 500 highlights the major trends in the use of social media by these socially savvy web merchants. Among the four most popular networks of Facebook, Twitter, Pinterest and YouTube, it’s clear to see which platforms the Social Media 500 have deemed to be worthy of their social ad spend dollars, and which ones are giving the best ROI:

2016 Social Media 500

This increased traffic and sales from Facebook and other social networks didn’t come cheap. Advertising is where marketers are devoting the majority—83%, according to a recent Forrester survey—of their social spending. That spending is on the rise; more than two-thirds of avid social marketers said they increased their social ad budgets in 2015. That’s because the ads are enticing; social media offers advertisers a ton of inventory—Facebook alone accounted for roughly a quarter of U.S. display ad impressions last year, according to eMarketer Inc.—and those ads are far less expensive than ads on other platforms. These data illustrate the primary conclusion of the Social Media 500: Social media are having a profound impact on e-commerce marketing and sales, but the days of brand names benefitting from free social media exposure are over.

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