Shutterfly nets Photoccino
June 11, 2012 03:28 PM
Online photo services retailer Shutterfly Inc. has acquired Photoccino, a developer of technology for photo ranking, analysis and organization. Terms of the purchase were not disclosed.
Photoccino's image analysis and selection technologies will be integrated into products across the Shutterfly, Tiny Prints, Wedding Paper Divas and Treat brands. Using Photoccino's tools, Shutterfly expects its customers to more efficiently organize and select the best photos from their growing archives so they can quickly and easily create photo books, calendars, cards and photo gifts, the company says.
Photoccino's technology applies proprietary algorithms to analyze and evaluate the quality and content of photos, ranks them and automatically creates photo products using the customer's best images, Shutterfly says.
The new technologies are expected to "solve a common consumer pain point: analyzing and organizing the increasing number of stored digital photos," says Jeffrey Housenbold, president and CEO of Shutterfly, No. 53 in the Internet Retailer 2012 Top 500 Guide.
Photoccino launched in 2011. The company's current employees will join Shutterfly and continue to be based in Haifa, Israel, Shutterfly says.
Last week Shutterfly also announced that Neil M. Day Jr. resigned from his position as senior vice president and chief technology officer, effective July 10. Day is leaving to spend time with his family, Shutterfly says.
Day has been senior vice president and the top technology manager since May 2009. He joined Shutterfly from Sears Holdings, where he held the same positions from December 2007 to May 2009. His total 2011 compensation was $1,880,585, composed of a base salary of $301,833, stock awards of $1,537,582 and $41,170 in incentives.