Shoebuy.com hires a Staples vet as chief marketing officer
February 11, 2014 02:11 PM
Online shoe and apparel retailer Shoebuy.com Inc., No. 93 in Internet Retailer’s 2013 Top 500 Guide, has hired 15-year Staples Inc. veteran Anabela Perozek as chief marketing officer. She reports to CEO Mike Sorabella and will be responsible for all aspects of the company’s marketing strategy including brand positioning, customer experience and growing the company’s customer base.
“I am thrilled to join the Shoebuy team,” says Perozek. “There is a unique opportunity to elevate the brand, enhance the customer experience and grow market share.”
During her tenure at Staples, No. 2 in the Internet Retailer 2013 Top 500 Guide, Perozek held a variety of positions, most recently as vice president of marketing for Staples.com. In that role she was responsible for all customer development and loyalty programs for the retailer’s U.S. business, says Shoebuy. Other positions she held while at Staples include director of marketing strategy and vice president of marketing campaigns. She has also worked as an advisory board member for OwnerIQ Inc., an online media firm, according to her LinkedIn profile.
“With nearly two decades of exceptional online and retail experience, Anabela is a fantastic addition to Shoebuy, as we further our commitment to our customers and our industry partners,” says Sorabella. “She will be a great leader for our growing marketing team and will help enhance marketing operations as well as take our customer engagement initiatives to a new level in this next phase of our growth.”