Below are all of the 126 individual data elements grouped under major headings that subscribers will find for each individual Second 500 company.
By listing each separate element under a major heading, subscribers can quickly and easily find the key individual data elements they are looking for. For example, by looking under Financial subscribers can find a Second 500 retailer's web sales for each of the last two years. All data elements are organized under these headings: Financial, Operations, Web Site Summary, Performance, Marketing, Shopper Profile, Corporate Information, Web Site Services and Vendors.
General
Financial
- 2010 Web Sales
- 2009 Web Sales
- 2010 Percent Growth
Operations
- 2010 Monthly Visits
- 2010 Monthly Unique Visits
- 2010 Conversion Rate
- 2010 Average Ticket
- Total SKUs on Web
Performance
- Response Time
- Site Availability
- Consistency
Marketing
- 2010 Rank In Category
- 2010 Share In Category
- Number of Affiliates
- 2010 Share of all Second 500 Sales by Category
Payment Systems
- American Express
- Bill Me Later
- Deferred Payment
- Discover
- eBillme
- eLayaway
- Electronic Check
- Google Checkout
- MasterCard
- PayPal
- PayPal Express Checkout
- Private Label Credit Card
- RevolutionCard
- Stored Value Cards
- Visa
Shopper Profile
- Female
- Male
- Age 25 or less
- Age 26 to 34
- Age 35 to 44
- Age 45 to 54
- Age 55 and up
- Annual Household Income $30,000 or less
- Annual Household Income $30,001 to $60,000
- Annual Household Income $60,001 to $100,000
- Annual Household Income More Than $100,000
Web Site Features & Functions
- 360 Degree Spin
- Affiliate Program
- Auction
- Blogs
- Catalog Quick Order
- Color Swatching
- Coupons / Rebates
- Customer Reviews
- Daily / Seasonal Specials
- Dynamic Imaging
- E-Mail A Friend
- Enlarged Product View
- Frequent Buyer Program
- Frequently Asked Questions
- Gadgets
- Guided Navigation
- Interactive Catalog
- Interactive Kiosks
- Mapping
- Mash-ups
- Microsites
- Mobile Commerce
- Mouse Over
- Online Circular
- Online Gift Certificates
- Outlet Center
- Pre-Orders
- Product Comparisions
- Product Customization
- Product Ratings
- Product Recommendations
- Product Wikis
- Registry
- RSS Feeds
- Site Personalization
- Social Networking
- Store Locator
- Syndicated Content
- Top Sellers
- Videocasts
- What's New
- Widgets
- Wish List
- Zoom
Customer Service
- Account Status / History
- Buy Online / Pickup In-Store
- Click to Call / Click to Talk
- Currency Converter
- Estimated Shipping Date
- Express Checkout
- Live Chat / E-Mail
- Free Return Shipping
- Order Confirmation
- Order Status
- Rain Checks
- Real-Time Inventory Check
- Pre-Paid Labels
- Shipping Cost Calculator
- Shipment Tracking
- Toll-Free Number
- Ship to Mulitple Addresses
Shopping Engines & Marketplaces
- Amazon
- Become.com
- Bing
- Buzzillions.com
- eBay
- FindGift.com
- Google Product Search
- Like.com
- Microsoft Live Search Cashback
- PriceGrabber.com Inc.
- Pronto Inc.
- Shop.com
- Shopping.com
- ShopWiki.com
- Shopzilla Inc.
- Smarter.com
- Sortprice.com
- WinBuyer Ltd.
- Yahoo Shopping
Social Networks
- Facebook
- MySpace
- Twitter
- YouTube