Collectively, the web merchants ranked in the 2016 Second 500 grew 2015 web sales 14.9% to $6.99 billion from $6.09 billion in 2014, compared to the 13.5% web sales growth rate tallied by the Top 500 in 2015. That’s the first time since Internet Retailer began tracking this market back in 2011 that the mid-tier market web merchants in the Second 500 outgrew their much larger competitors in the Top 500, proving that the mid-tier e-retailing market in the U.S. and Canada is where you’ll find the industry’s rising stars. Discover who these web merchants are and how they arrived in this year’s rankings by mining the rich data—276 metrics in all—that showcases each e-retailer’s 2015 online sales growth, conversion rate, average ticket, monthly web traffic and a detailed breakdown of marketing programs, shopper demographics, social media statistics, mobile commerce deployment, online marketplace presence and more.
- Sort through, compare and analyze 276,000 facts
- Search the names, company addresses and phone numbers of 1,313 executives
- See how the Second 500 rank in their respective categories by their Internet Retailer Performance Scores