Sears targets New Year’s resolution makers with a new fitness site
January 4, 2012 09:58 AM
The start of a new year often prompts consumers to resolve to shed some extra pounds. With that in mind, Sears Holdings Corp. is aiming to link its stores with an online destination designed to help consumers improve their health.
A new fitness web site called FitStudio features blogs from health and fitness experts, exercise videos and a database of more than 130,000 personal trainers that members can locate by ZIP code. Members, who can join for free, will also be able to purchase fitness equipment on the site, FitStudio.com.
Additionally, Sears, No. 7 in Internet Retailer’s Top 500 Guide, recently completed construction on the latest of its 35 “Fitness Flagship” specialty stores, 6,000-square-foot facilities within existing stores that sell fitness equipment and resemble modern gyms.
"Sears sells more fitness equipment than anyone else and we believe in continually improving our offering, so we have built an online fitness community and developed new destinations that attract customers both in-store and online," says Hugo Malan, Sears’ senior vice president and president of fitness, sporting goods and toys.