Scholastic hires a vice president for e-books and e-commerce
May 21, 2012 10:08 AM
Scholastic Inc. says it has hired Jenny Frost as senior vice president, e-publisher and e-book strategy for the company's e-commerce group. Scholastic is No. 63 in the Internet Retailer Top 500 Guide.
Frost will oversee the e-books sold to teachers and parents via Scholastic and its Storia e-reading technology. She also will craft the company’s product strategy for e-book distribution. She reports to Judy Newman, executive vice president and president of Scholastic Book Clubs and e-commerce.
In 2010, Frost founded consultancy Frost Associates LLC, which focuses on digital content and branding for publishing, media and education. Before that, she was president and publisher of Crown Publishing Group, and president and publisher of Random House Audio.
"Jenny joins Scholastic with the ideal combination of expertise in strategic business development and publishing,” Newman says. “She fully understands licensing and new product formats, having developed and built Random House's Audio Division during her stellar career at that company. She will be a great addition to our e-book and e-commerce teams as we continue to work with publishers across the industry to develop and merchandise the very best e-offerings for teachers, parents and kids."