Sales grow 15% at apparel e-retailer Yoox
February 5, 2015 03:14 PM
Yoox Group, an Italian apparel and accessories retailer that sells online and operates e-commerce sites for retailers, grew sales across both its business units in 2014.
For the year ended Dec. 31, Yoox, No. 78 in the Internet Retailer Europe 500 reported:
- Total sales of 524.3 million euros ($601.9 million), an increase of 15.1% from 455.6 million euros ($523.08 million) in 2013. That figure includes sales from online retail sites Yoox.com, TheCorner.com and Shoescribe.com, as well as the company's e-commerce services business.
- Online sales for Yoox.com, TheCorner.com and Shoescribe.com, which Yoox calls its multi-brand business, increased 16.3% to 381.7 million euros ($438.24 million) from 328.2 million euros ($376.81 million). The multi-brand business line represented 72.8% of the company’s 2014 total revenue; by comparison, the multi-brand business line accounted for 72.0% of total revenue in 2013.
- Commercial web services revenue of 142.6 million euros ($163.72 million), an 11.9% increase from 127.4 million euros ($155.3 million). These services, which Yoox calls its mono-brand business, include e-commerce platform management and support, order and content management, merchandising, marketing and fulfillment services.
- Revenue for North America reached 115.2 million euros ($132.26 million), up by 12.1% from 102.8 million euros ($118.03 million).
- Sales for Europe, excluding Yoox’s home country of Italy, were 248.7 million euros ($285.54 million), a 13.7% increase from 218.7 million euros ($251.09 million).
- Sales in Italy grew about 21.5% to 86.1 million euros ($98.85 million) from 70.9 million euros ($81.4 million).
- Japan revenue was 36.8 million euros ($42.25 million), up by about 7.0% from 34.4 million euros ($39.50 million) in 2014.
- Total revenue for “other countries,” including China, of 28.8 million euros ($33.07 million), an increase of about 32.1% from 21.8 million euros ($25.03 million).
“Visits by smartphone and tablet exceeded the goal of 50% at Christmas, ahead of our schedule, thanks also to the significant contribution of the new yoox.com native app, again confirming the key role played by the mobile channel for our customers,” says Federico Marchetti, founder and CEO.
For the fourth quarter, Yoox, which also is No. 184 in Internet Retailer’s 2014 Top 500, reported:
- Total sales of 158.1 million euros ($181.52 million) an increase of about 16.0% from 136.3 million euros ($156.49 million) in the fourth quarter of 2013.
- Multi-brand business sales, which include online sales for Yoox.com, TheCorner.com and Shoescribe.com, increased by 13.1% to 111.0 million euros ($127.44 million) from 98.2 million euros ($112.75 million).
- Mono-brand business sales, the company’s commercial web services unit that includes e-commerce platform management and support for other companies, of 47.0 million euros ($53.96 million) up by 23.3% from 38.1 million euros ($43.74 million).
- Italy web sales of 27.3 million euros ($31.34 million) up by 16.9% from 23.4 million euros ($26.87 million).
- Europe web online sales (excluding Italy) of 74.1 million euros ($85.08 million), a 12.3% increase from 66.0 million euros ($75.78 million).
- North American sales of 37.0 million euros ($42.48 million), up by 24.1% from 29.8 million euros ($34.21 million).
- Japan revenue of 8.8 million euros ($10.10 million), a 1.2% increase from 8.7 million euros ($9.99 million).
- Revenue from other countries of 9.0 million euros ($10.33 million), up by 41%from 6.4 million euros ($7.35 million).