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Retailers keep rolling out early online Black Friday deals

November 10, 2016 03:03 PM
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Thanksgiving is just two weeks away, and major retailers are hoping shoppers feast on the online deals they’re offering before they carve the turkey.

Wal-Mart Stores Inc., No. 4 in the Internet Retailer 2016 Top 500 Guide, says it will offer most of its Black Friday deals online starting at 12:01 a.m. Eastern on Thanksgiving, a full 24 hours ahead of Black Friday. The retailer last year offered online Black Friday deals at 12:01 a.m. Pacific on Thanksgiving.

In today’s announcement of the deals for the Friday after Thanksgiving, Wal-Mart says it has beefed up its inventory ahead of anticipated heightened demand. The retailer expects electronics will, as usual, be hot with shoppers this year and says it has 1.5 million televisions, nearly 2 million tablets and computers, and 3 million video games already in stock. Wal-Mart announced late last month it will offer 20 million items for sale online during the holidays, up from 8 million last year.

Office Depot Inc. (No. 9) on Thursday said it will offer Black Friday deals online starting on Thanksgiving Day (Nov. 24). Announced deals include $40 off a virtual reality headset, 47% off a laptop and headphones starting at $8.

Target Corp. (No. 22), meanwhile, is getting an even earlier start on the holiday. The retail chain offered what it called Black Friday deals online Wednesday and Thursday the week of Thanksgiving. Target also said it will feature its “10 Days of Deals” promotion for a second straight year, with deals running online and in-store Nov. 19-28.

The Bon-Ton Stores Inc. (No. 169) will start rolling out its Black Friday deals online at 6 a.m. on Nov. 21, a full three and a half days ahead of when those deals will be rolled out in its stores.

Wal-Mart, Target, Bon-Ton, and Office Depot become the latest retailers to reveal their Thanksgiving weekend holiday plans. Earlier this week, Toys R Us Inc. (No. 35) said its stores will open at 5 p.m. local time on Thanksgiving and it will offer free ship-to-store service for all online orders, regardless of the order size. Wal-Mart’s warehouse unit, Sam’s Club, will unveil pre-Black Friday deals that start online and in stores Nov. 21.

 

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