Plated hires a Vitamin Shoppe veteran as chief marketing officer

May 10, 2016 10:38 AM

Fresh meal kit e-retailer continues to stock up on executives.

Plated, No. 531 in the newly released Internet Retailer 2016 Second 500 Guide, hired retail industry veteran Lou Weiss as its first president and chief marketing officer. Weiss had spent the past decade at nutritional products chain retailer Vitamin Shoppe, No. 215 in the Internet Retailer 2016 Top 500 Guide, most recently serving as its chief marketing officer before leaving his position in January to open a marketing and strategy consultancy.

“When a recruiter reached out regarding the Plated opportunity, I was initially a bit hesitant to take the meeting,” Weiss says. “I didn't want to waste the company's time if I wasn't ready to take a full-time opportunity. I eventually met with co-founders Josh Hix and Nick Taranto, and I was blown away by their talent and passion, the quality of the leadership team they'd built, and what the company had accomplished. Their mission aligns perfectly with what's most important to me, and I knew then that I wanted to join the team if they'd have me."

Weiss was promoted to chief marketing officer in January 2009, a new position at the time that included overseeing Vitamin Shoppe’s e-commerce initiatives. Under his leadership, Vitamin Shoppe’s online sales grew at a compound annual rate of 10.8% to $130.3 million in 2015 according to, up from an Internet Retailer-estimated $70.4 million in 2009.

Plated co-founder Nick Taranto is hoping he’ll be able to replicate the success he had with Vitamin Shoppe in his new role.

"Lou has extensive expertise across e-commerce, subscription, wellness and retail verticals,” he said. “We are confident that Lou will supercharge our growth while enabling the company to continue to deliver an exceptional and personalized dinner experience to our customers."

Weiss is the second executive hired by Plated this year. In February, Plated hired John Kuehn as chief operating officer. Since launching in 2012, the company has raised $56.4 million across eight rounds of funding according to CrunchBase, including a $35 million round last July.




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