News hires an online retail vet as chief marketing officer

February 9, 2011 11:46 AM has hired Kevin Ertell as chief marketing officer.  He will oversee the web-only retailer’s e-commerce marketing efforts and boost the merchant’s branding activities.

OnlineShoes, No. 135 in the Internet Retailer Top 500 Guide, says Ertell has 25 years of experience in retail, including 13 devoted to e-commerce. He most recently worked as vice president of retail strategy at ForeSee Results, a firm that measures online customer satisfaction. His job required him to collaborate with the product, delivery, client services and marketing teams.

He also worked as senior vice president of e-business at Borders, No. 194 in the Top 500 Guide, and helped the bookseller relaunch its e-commerce site and build the Borders Rewards loyalty program. Prior to that, he was senior vice president and managing director of

"I am very excited about all that Kevin brings to,” says Dan Gerler, president and CEO of “In addition to his tremendous passion for and knowledge of retail and e-commerce, he has an impressive ability to balance business strategy, team leadership and customer-centricity, making him a perfect fit for our team."





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