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Olapic acquires Piqora to grow its relationship with Pinterest

March 25, 2016 03:30 PM
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Visual marketing vendor Olapic has bought social marketing and analytics provider Piqora Inc., the companies announced today. Terms were not disclosed.

Staffing changes are still being ironed out, says a spokesman, who confirmed that Piqora co-founder Naveen Akunuri will stay on, as will his engineering team.

Both companies help brands obtain content, such as photos and videos, from consumers. Piqora, which focuses mostly on cultivating content on Instagram and Pinterest, has raised $11.2 million in funding across three rounds, according to CrunchBase. Its retailer clients include Wayfair LLC (No. 33 in the Internet Retailer 2015 Top 500 Guide) and Crate and Barrel (No. 81).

Olapic co-founder Pau Sabria says Piqora’s strong ties to Pinterest are part of what made it attractive.

“Piqora made sense to Olapic because its products complement ours naturally, and will help us to continue building robust solutions that enable brands to collect, curate, extend, and measure the impact of consumer and brand-generated imagery across all marketing channels, including e-commerce, email, digital advertising, retargeting, direct mail, outdoor, and print,” Olapic co-founder Pau Sabria wrote in a blog post. “It was also important for us to build a stronger relationship with Pinterest, the leading content discovery platform that has become a perfect vehicle for brands to showcase their products and enhance their e-commerce experience.”

Top500Guide.com data shows that Olapic is the social media marketing vendor for nine retailers in the Internet Retailer Top 1000, including Birchbox Inc. (No. 254), Guess Inc. (No. 327) and bebe Stores Inc. (No. 427).

 

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