Nine retailers that offer ‘excellent’ Android mobile apps
January 8, 2015 03:20 PM
There may be an app for everything, but only a few retail apps earned an “excellent” rating in a recent study of Android apps.
Nine retail Android apps have been rated excellent based on a study of consumer reviews and app performance by appbackr, a mobile app measurement firm.
The list “9 over 9” ranked the best nine apps, each of which received at least 9 out of 10 points. The retailers offering the apps, with the scores, are: Zappos (9.7), eBay Inc. (9.6), Best Buy Co. Inc. (9.5), Kmart (9.5), Amazon.com Inc. (9.4), Macy’s Inc. (9.4), Target Corp. (9.4), J.C. Penney (9.3) and Sears Holdings Corp. (9.3). Zappos is owned by Amazon and Kmart by Sears.
Appbackr based its score on an analysis of consumer reviews that assessed each app’s quality, appeal and characteristics, says appbackr’s founder and CEO Trevor Cornwell. The firm also takes into consideration memory leakage—the amount of memory consumed by the app—and CPU consumption. In order to be ranked, apps had to have at least 100 reviews.
The score does not factor in number of downloads, so as “to really look at quality measures more than if it has been downloaded a certain number of times,” Cornwell says. Appbackr did factor in a trend line, by tracking whether the app was moving up or down based in part on the number of reviews.
All the apps are free to download on Google Play. Apps that scored greater than an 8.5, 209 out of the 250 studied, were considered “to be of very high quality.”
Features of the top-ranked app from Zappos include: filter by theme, occasion and item accents; add/view maybe list; sort by trending items; live chat help; and save search options as its interesting features, according to appbackr. It ranked as having acceptable memory leakage, meaning it doesn’t impact mobile device performance, and excellent CPU usage.
According to appbackr, eBay’s interesting features include a filter by sales that benefit charity; view eBay deals by category; view seller profile and ratings; sort by "price & shipping" and "nearest first”; and sell similar item. Its memory leakage and CPU usage ranked excellent.
While the two top-scoring companies, Zappos and eBay, operates solely online, bricks-and-mortar retailers weren’t far behind on the list. In fact, Kmart and Best Buy edged out Amazon, which was No. 1 in the 2015 Internet Retailer Mobile 500, by a tenth of a point. Both Kmart and Best Buy let shoppers using their apps share items via e-mail and Twitter.
Follow mobile business journalist April Dahlquist, associate editor, mobile, at Internet Retailer, at @MobileInsiderAD.