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Newegg adds friends and family to its loyalty program

August 18, 2015 07:00 AM
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Newegg Inc. will let up to four friends or family members take advantage of the free shipping and other benefits of a single Newegg Premier account, the company announced today.

The electronics retailer’s Premier program, for $49.99 a year, gives customers free three-day shipping for select items, plus such perks as free returns, no restocking fees, access to exclusive deals and a dedicated customer service phone line. It introduced the program in 2014 and does not disclose how many members it has. Newegg, No. 17 in the Internet Retailer 2015 Top 500 Guide, also sells a three-month Premier membership for $19.99 and a six-month plan for $29.99.

"We are always looking for new ways to add benefits to Newegg Premier customers. This particular improvement to the program has been on the roadmap a while, and you’ll continue to see developments in the months ahead to add to the value of Premier,” James Wu, CEO North America at Newegg, says. “Newegg now makes it easier than ever for our customers to share their Premier benefits with friends and family members.

”Premier Friends & Family is open to 3-, 6- and 12-month paid memberships, NeweggBusiness Rewards, student program members and Newegg employees, the company says. The friends and family perks are not available to Premier trial members, and recipients of Friends & Family benefits cannot extend their benefits to others, Newegg says.

Newegg’s expansion of its program comes just two weeks after Amazon.com Inc., No. 1 in the Top 500 Guide, limited its Prime program to only two adults in one household sharing an account, down from four adults previously. Amazon Prime gives members free two-day shipping on 20 million items for $99 a year and includes other services such as free streaming video and e-books. Amazon Households allows profiles for up to four children in addition to two adults, but those profiles won’t come with distinct login credentials.

In July, Newegg rolled out student pricing—$20 off—for Premier as part of a back-to-school marketing campaign. The online store is available only to students who have a verified .edu email address.

 

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