Musical instrument e-retailer Sweetwater adds a chief marketing officer

May 3, 2016 03:04 PM

Sweetwater, an online retailer of musical instruments, has named David Stewart as chief marketing officer, a new position.

Stewart, who also will be an executive vice president, reports to CEO Chuck Surack. “With the exceptional growth of our company over the years and our plans for continued growth, I have decided to add a fourth senior executive position. This new position reflects the vital importance of our marketing department to our growth and success,” Surack says.

Sweetwater, No. 89 in the Internet Retailer 2016 Top 500 Guide, had an estimated $430 million in 2015 web sales, up 24.6% from $345 million in 2014, according to The e-retailer has grown at a compound annual rate of 21.09% since 2011.

Stewart has been senior vice president of sales since 2013 and had been a manager in that department since 2001. He started at Sweetwater in 1992 as a sales engineer before becoming the service department manager, followed by creative marketing director in 1998. He also oversaw the first iterations of, including its e-commerce component, and developed a partner marketing strategy with manufacturers and vendors, according to the company. 




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