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Retailers line up competing Prime Day promotions

July 8, 2016 03:52 PM
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More retailers are revealing their plans to capture consumer excitement and increased web traffic generated by Amazon.com Inc.’s Prime Day, which takes place on Tuesday.

A spokesman for electronics e-retailer Newegg Inc., No. 17 in the Internet Retailer 2016 Top 500 Guide, says Newegg will run  its Fantastech sales event on Tuesday for a second year to coincide with Amazon’s (No. 1 in the 2016 Top 500) Prime Day. Deals will start just after midnight Eastern on the July 12 and include deep discounts on such items as LED TVs, laptops and printers.

Online handbags and accessories retailer eBags Inc. (No. 167) is offering deals on its site of up to 85% off select items on Prime Day. EBags also sells on Amazon’s marketplace.

Toys ‘R’ Us Inc. (No. 35) also will run  a sale on Prime Day, though a spokeswoman declined to provide further details, saying only “we’ll have more news to share on Monday.” eBay Inc. is planning on releasing a number of summer deals on the 12th as well, a spokeswoman confirms.

Meanwhile, subscription-based shopping portal FreeShipping.com, which helps shoppers save money when buying online from more than 1,000 retailers by offering perks such as 10% cash back, coupons, and free shipping, today announced it will run a Prime Day promotion of its own. FreeShipping.com will offer shoppers 20% cash back on all purchases from Monday through Wednesday. Unlike other companies running similar promotions but not making an explicit Prime Day connection, FreeShipping.com mentions Prime Day by name in its announcement.

Newegg, eBags, Toys ‘R’ Us, and FreeShipping.com join a growing list of retailers and companies including Kohl’s Corp. (No. 19) and J.C. Penney Co. Inc. (No. 33) that are looking to cash in on what is expected to be a high-traffic online shopping day. Data from digital analytics firm SimilarWeb shows that last year, Prime Day was the fourth busiest online shopping day of the year based on traffic. SimilarWeb’s data revealed that the top 25 online retailers in the U.S. recorded 179 million visits on desktop and mobile devices during last year’s Prime Day.

Amazon introduced Prime Day last year in conjunction with its 20th anniversary. The event gives Prime members, who pay a $99 annual fee for perks such as free expedited shipping, access to steep discounts on hundreds of thousands of items.

 

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