Change is Coming
Retailers that haven’t mastered the basics of a solid mobile site or app are behind the curve, as mobile is now mainstream. More than half of web traffic in 10 countries, including the United States and Japan, stem from mobile devices, and 34% of online retail purchases in the U.S. happen on smartphones, according to Google Inc. U.S. mobile commerce sales grew 56.2% to $49.2 billion in 2015, says web measurement firm comScore Inc. That’s nearly four times as fast as the 14.6% growth in U.S. e-commerce, as measured by the United States Department of Commerce. Data compiled for the Internet Retailer 2017 Mobile 500 also illustrate that mobile’s strength with continue to grow. The mobile sales of all companies in the Mobile 500 will reach roughly $220.4 billion this year, up 53.4% from $143.7 billion in 2015. In the U.S. alone, mobile will represent roughly 38% of total e-commerce sales, by Forrester Research’s estimate, up from 35% in 2015.