What is the Mobile 400?
This research publication is a fact-filled 288-page resource on the data, trends and market leaders driving mobile commerce and marketing forward. Readers will find extensive proprietary mobile commerce/marketing research and analysis, insights from experts on mobile commerce/marketing in the retail, travel and ticketing industries, before-and-after case studies on mobile web site design and mobile app development, detailed listings of the top players in key mobile commerce vertical markets ranked on 2012 mobile sales, and the names of hundreds of executives and their contact information.
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What can I learn about the market leaders in mobile commerce?
The Internet Retailer Mobile 400 analyzes the mobile commerce sites of the 400 leading retail, ticketing and travel companies and breaks down the key details and operating metrics of each one. This detailed analysis for each individual company includes 2012 and 2011 mobile sales, key operating metrics such as ticket and conversion rate, breakdown of key features and functions, breakdown of key marketing functions, the type of smartphone operating systems the site supports, the name and title of the executive in charge of mobile commerce, the number of mobile monthly unique visitors, exclusive performance ratings, and which apps each company has deployed.
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How is the Mobile 400 data compiled?
The starting point for data gathering is the company listings from last year’s Mobile Commerce Top 300. That list is supplemented with merchants new to mobile commerce that Internet Retailer has covered in the last year or ones that outside vendors recommend. Think you might belong in next year’s Mobile 400? Please contact Kevin Woodward at (312) 362-0075 or kevin@verticalwebmedia.com.
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What sources are used when compiling the Mobile 400 data?
Researchers contact each retailer, ticketer and travel company several times via e-mail and phone over the course of data collection to collect, compile and fact-check each company's information. If the merchant did not provide full financial, operations and mobile site summary information, Internet Retailer used metrics from that retailer's category as well as analyst interviews to formulate estimates. Companies were given multiple opportunities to review and respond to estimates and metrics provided by third-party research firms.
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Do the Mobile 400 rankings change each year?
Yes. Each year as the mobile commerce market grows in size, new and bigger web retailers are added to the rankings while some smaller companies drop off. In the 2013 edition, the company ranked as No. 1 is on track to bring in $4 billion in mobile sales.
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