Below are the 78 individual data elements grouped under major headings that subscribers will find for each individual Mobile 400 company. By listing each separate element under a major heading, subscribers can quickly and easily find the key individual data elements they are looking for. For example, by looking under the Financial heading subscribers can find a Mobile 400 company's projected m-commerce sales for 2012 and annual growth rate. All data elements are organized under these headings: Financial, Operations, Performance, Mobile Site Summary, Corporate Information, Apps and Marketing.
Financial
- 2012 Mobile Sales
- 2011 Mobile Sales
- 2010 Mobile Sales
- Growth
Operations
- Mobile Monthly Unique Visitors
- Conversion Rate
- Average Ticket
- App Sales (as Percentage of Total Mobile Sales)
Performance
- Availability
- Consistency Score
- Response Time
- Rating
Mobile Site Summary
- M-Commerce URL
- Year Launched
- Technology Provider
- HTML5
- Merchandise Category
- Merchant Type
- Parent Company
Corporate Information
- M-Commerce Executive Name
- M-Commerce Executive Title
- Address
- City, State, ZIP Code
- Phone
Marketing Features
- Daily Deals
- Exclusive Deals
- Mobile Display Ads
- Mobile Paid Search
- Optimized E-Mail Campaigns
- Optimized Links
- Splash Page
- Text Message Marketing
- Video
- Weekly Ad
Apps
- Android App
- BlackBerry App
- iPhone App
- Windows Phone App
Additional Marketing Features for Travel Companies
- Advanced Check-In
- Boarding Pass
- Change Flight Status
- Flight/Reservation Information
- Frequent Flyer/Loyalty Program
- Room Check-In
- Schedules
- Travel Updates/Alerts
- Vehicle Selection
- Weather
Additional Marketing Features for Ticketing Companies
- Help Request
- Promotions
- Shopping List
- Ticket
Features and Functions
- Account Login
- Alternate Images
- Bar Code Scan
- Click to Call
- Contact Us Form
- Customer Reviews
- Express Checkout
- Featured Products
- Gift Registry
- In-store Product Availability
- Language Selection
- Local Services
- Loyalty Account