Data in the 2016 Latin America 500 show that the region’s 500 leading web merchants grew web sales 15.4% in 2015 to $22.22 billion from $19.25 billion in 2014. This compares with 22.1% growth in 2014. The bad news is the growth rate is narrowing because Brazilian retailers—whose sales account for 58.2% of total web sales in the Latin America 500—face macroeconomic challenges. The good news is Brazilian retailers are still finding ways to grow, and the region as a whole benefits from small markets like Mexico and Argentina, where more consumers are shopping online. In fact, Mexico’s potential led e-retail behemoth Amazon.com Inc. to launch full retail and marketplace operations in Mexico. Now in its sixth edition, this trusted guide reveals which retailers are growing in Latin America—and how they’re doing it. This all-new, completely updated 2016 Latin America 500 is your passport to the competitive intelligence you need to grow your e-commerce business.