J. Crew’s Madewell brand launches worldwide
September 17, 2015 05:17 PM
J.Crew Group is taking its denim brand global.
The apparel manufacturer and retailer announced that its brand Madewell has expanded its e-commerce shop to more than 100 countries throughout Asia, Australia, Europe, the Middle East and South America. Thursday’s launch expands the brand’s previous availability in the United States, Canada and Japan.
“Since launching Madewell back in 2006 we’ve been hearing from customers around the world that they want anytime access to our goods. We are excited to announce that as of this week we are now able to bring the cool girl style that Madewell is famous for to customers in over 100 countries,” Millard “Mickey” Drexler, chairman and CEO of J. Crew Group, No. 52 in the Internet Retailer 2015 Top 500 Guide, said in a statement.
J. Crew Group reported 2014 web sales of $900 million, up 20% from $750 million in 2013
Madewell is known for collaborating with such celebrities as Solange Knowles and Dree Hemingway on marketing campaigns, and for celebrity shoppers including Emma Stone, Jessica Alba, Naomi Watts and Kate Bosworth, according to the company..
The brand has expanded beyond jeans to include boots, totes, leather jackets and slouchy tees.