iPhone 6 sales soar and bring new customers with them
January 28, 2015 01:07 PM
(Bloomberg) – Sales of the iPhone 6 and 6 Plus soared in the last quarter, reaching 74.5 million units. The quarterly number exceeded such recent full-year iPhone sales of 72.3 million in all of fiscal 2011, according to data compiled by Bloomberg. Analysts had projected sales of 64.9 million. “We had the highest number of customers new to iPhone last quarter than in any prior launch,” CEO Tim Cook said on a conference call with analysts. Apple Inc. is No. 2 in the Internet Retailer Top 500 Guide.
Apple on Tuesday reported a 30% jump in fiscal first- quarter revenue to $74.6 billion, as net income rose 38% to a record $18 billion. Cook said the strong performance would continue, projecting revenue will rise by at least 14% in the current quarter. Cook also said Apple would ship the Apple Watch—its first new gadget category since debuting the iPad in 2010—starting in April.
Apple’s new products appear to be cannibalizing some existing products. Apple reported iPad sales declined for the fourth consecutive quarter as consumers gravitate to bigger-screened smartphones and away from tablets.
IPad unit sales fell 18% to 21.4 million units in the quarter. Mac sales rose 14% to 5.5 million units. Apple is looking to fuel iPad sales by teaming up with International Business Machines Corp. to create programs for iPads and iPhones, including 12 apps this quarter. Apple is also preparing for a larger-screened iPad this year, Bloomberg News has reported.
Apple said its new digital payment service, Apple Pay, also showed promise after its rollout in October. Apple Pay already accounts for more than $2 out of $3 of purchases using contactless mobile-phone payments across the three major credit- card networks, the company said.
Now Apple Watch, which will cost $349 for a basic version, is on deck. The device must be paired with an iPhone and has a rectangular, touch-screen face. Users will manipulate a dial on the side for navigating between functions, and it includes sensors to detect a pulse rate and has other health- tracking features for monitoring things like calories burned.