International shoppers help to drive major growth in mobile commerce in 2015
August 17, 2015 12:01 AM
Mobile commerce sales are growing for online retailers around the world, and fast. In fact, according to the newly published Internet Retailer 2016 Mobile 500, the largest 378 mobile merchants based in the United States will grow sales derived from smartphones and tablets 36.0% this year to $88.44 billion.
That’s more than twice as fast as the 14.5% growth in e-commerce in the first quarter of 2015 as measured by the U.S. Commerce Department. And, if you factor in the $15.26 billion in mobile sales Internet Retailer estimates eBay Inc. will transact this year on its online marketplace, mobile commerce will comprise 29.6% of total U.S. e-commerce revenue this year, up from 24.7% last year. (eBay Inc. is not ranked in the Mobile 500 because it serves as a marketplace for other retailers’ sales, as opposed to being the merchant of record.)
But that’s not the whole story.
While the biggest online merchants in the United States, such as Amazon.com Inc., Wal-Mart Stores Inc. and Apple Inc., are boosting revenue from mobile shoppers at a healthy pace, the bulk of the growth in mobile commerce worldwide is coming from major players based in China, Latin America and Europe. The 114 Mobile 500 merchants based in these regions will grow mobile commerce revenue 144.6% to $66.41 billion this year—comprising 63% of the $62.73 billion in total Mobile 500 growth.
The 14 Mobile 500 retailers based in China lead the way on a number of fronts, as the top five largest mobile commerce players and nine of the top 10 fastest growing Mobile 500 merchants hail from China. Those lists include China’s largest e-commerce company, JD.com Inc., which is estimated to grow mobile sales 158.6% in 2015 to $15.00 billion.
JD.com operates a mobile-optimized site for Chinese consumers and multiple commerce-enabled mobile apps for tablets and smartphones. Adding to its mobile dominance, in 2014, JD.com acquired Tencent Holdings Ltd., whose mobile-only message, commerce and social networking app Wechat boasted 468 million monthly active users as of September 2014, according to JD.com.
European and Latin American e-retailers also are outgrowing their U.S. counterparts on mobile. The 93 Mobile 500 merchants based in Europe are estimated to grow mobile revenue 70.7% this year to $25.66 billion, and the seven merchants based in Brazil, Mexico and Chile are poised to increase mobile revenue by 59.6% to $1.43 billion.
Beyond mobile sales figures, the 2016 Mobile 500 includes a host of metrics on the largest mobile players around the world, including the amount of sales they receive from mobile apps, a breakdown of sales by device, mobile commerce executive names at each e-retailer and the names of the mobile technology companies they work with.
The Mobile 500 is available in two formats:
- Digital Edition Version for $119 - eGuide
- Online database for $289 for a year